Plascon merger with Crown Paints steers NAA in a new direction
NAA held the distribution agency for Crown Paints but when the UK-based company sold its local operations to Plascon Evans in 1978, the latter immediately set about making changes.
One of the first steps it took was to withdraw key Crown brands from the market and NAA’s licence to serve as its Midlands depot. This left NAA in limbo, without a distribution agency and brands to sell.
This setback forced NAA to purchase all its stock from Plascon and run its own accounts, but Plascon’s decision would be a blessing in disguise and mark a turning point in the company’s history, giving Du Plooy the kickstart he needed to steer the company in a new direction.
In particular, it created a vacuum for a new market entrant, giving the ever-enterprising Du Plooy a golden opportunity to exploit an untapped niche and become a competitive force in the market.
Within months, Pieter Odendaal, the then Plascon sales and depot manager in Pietermaritzburg, was enlisted to join NAA as its sales director. This injection of fresh blood, together with a separate, yet parallel, chain of events, was to mark yet another significant milestone in Dekade’s evolution.