NAC moves to Mason’s Mill in Plessislaer – the first of four moves
After a year in their Boom Street premises, they took on a new factory manager and moved to Mason’s Mill in Plessislaer, where they were joined on a part-time basis by Lionel Docherty, an experienced paint chemist who formulated some of Dekade’s most highly sought after paints still made today.
Ask Annie to ask Pieter to find out what noteworthy Dekade products Lionel came up with and John came up with
Here, a workforce of just under 10 made purely decorative paints for NAA on the retail side, based on the samples developed by Docherty, who would come in on Saturdays to experiment with different mixing formulas. Sales were the preserve of Mike Masson, who had joined NAA from Dulux. Masson was sold a 25% share in NAC and it was he who developed the brand name Dekade – along with its first logo.
The original brand name was Prodec but when the company tried to register it, they found it had already been taken. Instead, they registered the name ‘Dekade’ – to mark 10 years of the NAC being in business.
Having already established a name for itself in the Natal Midlands, where it was marketed as “Quality That Lasts”, the business was now gaining traction across the entire province, with the brand increasingly being asked for by name, prompting the NAC to employ its first, full-time chemist, John Walmsley, and later, an assistant, David Norton.