From its humble roots in KwaZulu Natal to a national brand… painting Dekade’s vivid memories
As a distinctly South African brand, with roots in the KwaZulu Natal Midlands, Dekade Paints has a rich and proud legacy of producing premium-quality coatings for the local market that not only are world-class, but stand up to the rigours of South Africa’s demanding and often unforgiving climatic conditions.
With the added advantage of competitive pricing, Dekade has always tailor-made products for the market, unlike the volumes-driven approach of our competitors who sell only what they make. This has given Dekade a huge entry point to the market and set it apart.
Borne out of a desire to fill an untapped niche in the decorative and industrial paint market, Shaves Paint & Décor’s decision in 2006 to join forces with Natal Associated Chemicals (NAC) and market Dekade Paints as its in-house brand has catapulted Dekade from its modest KZN origins into a national brand.
Since then – underpinned by our shared core values, and a joint history spanning 60 years – our mutual commitment to market Dekade under a single distinctive brand and build a new paint supply chain model based on customer value, exceptional service and superior product quality, has helped position Dekade as one of Southern Africa’s most loved and respected brands.
By pooling our combined expertise and drawing on the marketing and distribution network of both companies, we are best positioned to satisfy retail demand for scale, quality and continuity of supply.
As partners and co-investors in NAA, Dekade Paints has become the benchmark for quality, innovation, technical excellence within the paint industry – underpinned by a standard of service and value-add to our customers that differentiates us from all other players in the Southern African paint industry.