Dekades in time…Dekade Paints’ colourful history


From its humble roots in KwaZulu Natal to a national brand… painting Dekade’s vivid memories

As a distinctly South African brand, with roots in the KwaZulu Natal Midlands, Dekade Paints has a rich and proud legacy of producing premium-quality coatings for the local market that not only are world-class, but stand up to the rigours of South Africa’s demanding and often unforgiving climatic conditions.

With the added advantage of competitive pricing, Dekade has always tailor-made products for the market, unlike the volumes-driven approach of our competitors who sell only what they make. This has given Dekade a huge entry point to the market and set it apart.

Borne out of a desire to fill an untapped niche in the decorative and industrial paint market, Shaves Paint & Décor’s decision in 2006 to join forces with Natal Associated Chemicals (NAC) and market Dekade Paints as its in-house brand has catapulted Dekade from its modest KZN origins into a national brand.

Since then – underpinned by our shared core values, and a joint history spanning 60 years – our mutual commitment to market Dekade under a single distinctive brand and build a new paint supply chain model based on customer value, exceptional service and superior product quality, has helped position Dekade as one of Southern Africa’s most loved and respected brands.

By pooling our combined expertise and drawing on the marketing and distribution network of both companies, we are best positioned to satisfy retail demand for scale, quality and continuity of supply.

As partners and co-investors in NAA, Dekade Paints has become the benchmark for quality, innovation, technical excellence within the paint industry – underpinned by a standard of service and value-add to our customers that differentiates us from all other players in the Southern African paint industry.

The History and how We Craft Paint

Dekades in time...

Dekades in time...


NAA today

Today, building on our long-established reputation for producing high-performance coatings, Raffiq Mohammed, who comes from a Dulux background, has refined some of our original formulas and raw materials, enabling us to enhance our ‘heritage’ products and expand our lines into new markets. From its humble origins in Natal Associated Agencies,..Read More


NAC moves to custom-built factory at Shortts Retreat

From Portland Road in Mason’s Mill, NAA bought the Deco brand and in 2015, set up a custom-built plant offering larger capacity at 12 Shortts Retreat Road, a 14 500m² site with 7 500m² under roof. Recently, it brought in state-of-the art milling capabilities with additional equipment to increase its..Read More


Shaves increases its shareholding in NAC, Dekade’s paint manufacturer

In 2010, growing demand for Dekade as Shave’s house brand prompted it to increase its shareholding to 33.3% following the retirement of NAC shareholder, Mike Masson. In 2012, this share was increased to 50%, when investor, Dave Davie, sold his 33.3% interest to Shave Industrials and the Du Plooy Family..Read More


Shaves buys into Natal Associated Chemicals, the manufacturer of Dekade Paints

Aggressive competitive pricing, low profit margins and the absence of a medium price brand had become major concerns to Shaves – as had their dependence on their major suppliers Dulux and Plascon. In March 2006, Shaves Industrials Pty Ltd was approached by founding NAC director Bob Kirk, manufacturers of Dekade..Read More


NAC moves to Portland Road in Mason’s Mill

With its site at Shortts Retreat once again proving inadequate, NAC shareholders formed a syndicate with the directors of PMB Mouldings, a company they had inherited from a customer when they were based at Plessislaer, and together they bought 50% shares in a building at Portland Road in Mason’s Mill,..Read More


NAC takes over H.V. Marsh builders’ warehouse at Plessislaer

By this stage, with limited customer parking available at its 91 Commercial Road warehouse and retail store, it was resolved to scout for new premises. With H.V. Marsh, Pietermaritzburg’s oldest builders’ supply merchants, up for sale, in September 1982 it bought the company and its warehouse at Plessislaer, which they..Read More


NAC moves to Mason’s Mill in Plessislaer – the first of four moves

After a year in their Boom Street premises, they took on a new factory manager and moved to Mason’s Mill in Plessislaer, where they were joined on a part-time basis by Lionel Docherty, an experienced paint chemist who formulated some of Dekade’s most highly sought after paints still made today...Read More


Plascon merger with Crown Paints steers NAA in a new direction

NAA held the distribution agency for Crown Paints but when the UK-based company sold its local operations to Plascon Evans in 1978, the latter immediately set about making changes. One of the first steps it took was to withdraw key Crown brands from the market and NAA’s licence to serve..Read More


Du Plooy family acquires Natal Associated Agencies

After Bill and Sheila Pigg retired on September 1 1973, the Du Plooy family, together with sleeping partners, Jeff Stewart and Nigel Escombe, bought NAA for R25 000. Escombe soon returned home to the UK, while Stewart died of cancer a few years later. Following Stewart’s death, NAA became a..Read More


NAC moves to premises at Shortts Retreat, Mkondeni

However, the sawdust generated from their tenant’s manufacturing process proved problematic for the production of quality paints. To avoid cross-contamination of NAC products, they sold the factory and moved to 6 Shortts Retreat Road in Mkondeni, where they spent the next 15 years.


The emergence of Natal Associated Chemicals (NAC)

In 1970, Pieter du Plooy and Odendaal, with the support of Bob Kirk, the production manager for Combined Chemicals, established Natal Associated Chemicals (NAC) with just R15 000 capital. With no permanent staff, they made paint in the evenings at the back of NAA’s premises at 91 Commercial Road, using..Read More


Laying Dekade Paint’s foundation

Natal Associated Agencies (NAA) started as a partnership in Pietermaritzburg between a Messrs. Murdock and Mitchell on Thursday, November 4 1954. Mitchell took over the business from Murdock a few years later as it was too small to sustain two partners. At that time, NAA operated as a manufacturer’s representative..Read More

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